4 Things Your Listing Needs to Sell
When you’re selling a business or franchise, you can’t just post a “for sale” sign and hope buyers come knocking. As a seller, sharing the core details about your business is essential for a successful sale. This includes financials, visuals, engaging descriptions, and overall background about the company. Transparency and honesty will help you avoid setbacks during the due diligence period.
At BuyAndSellABusiness.com, we’ve seen thousands of businesses listed for sale and we know what attracts buyers. Here are four things your business listing needs:
1. A Good Headline
The first thing people will read about your business is the name or title. On BuyAndSellABusiness.com, we allow buyers to use key words to filter business listings. If a member types “restaurant” in the search bar, tons of listings within this category will appear.
Ideally, you should include the name of the company in the headline, but if you would like to sell quietly, we recommend using clever verbiage. For example, instead of just “Pat’s Pizzeria” you could say something like “Highly Profitable and Popular Pizza Restaurant For Sale.” This gives members a general idea of the “What” the business is before investing time and inquiring.
2. Better Visuals
Images are also crucial for drawing potential buyers. Use quality and clear visuals of the workplace, including the building’s interior, exterior, workplace, staff, and assets. You may even want to consider hiring a professional photographer. Think of it as an investment, since it will almost certainly help you generate a better return.
BuyAnddSellABusness.com has specifications for uploading images, you can contact us for details to prepare your listing.
3. Up-Front, Honest Financials
We understand wanting to wait to disclose the revenues of your business, however serious buyers are in the market for quality investments and knowing all the details upfront can help speed up the sales process.
4. Online Presence
Having an online presence, whether through various social media platforms or Google reviews, shows people that you are active with your customers which is key to creating recurring revenue and customer retention, two important elements of growth. Plan a strategy that works for your brand and stay consistent. Remember, a buyer isn’t buying your business for today, they are buying it for future opportunities.
We also suggest producing a Seller’s Pitch. This is a custom service we offer at BuyAndSellABusiness.com for Free! We take a recorded video of yourself or the business where you pitch potential buyers on why you’re selling. We then publish this across our social platforms to increase awareness and engagement.
When creating your listing on BuyAndSellABusiness.com, the best approach is to fill out as much of the fields on the creation form as possible. Listings that are more complete perform better. Nevertheless, our platform is confidential, meaning only members can connect or send non-binding offers to our sellers.
So, what are you waiting for? Join BuyAndSellABusiness.com and connect with thousands of buyers.
Opinions expressed here by contributors are their own.
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